Designing the right product.
Taking the information we have learned from the research phase, we now look at the best way to design your product. We need to consider how the design meets any industry testing and standards, ensure the design adheres to your visual brand language and then work on creating a
representation of what your product will look and feel like.
Depending on the best option for both the client and the product this could be represented in 2D sketches, 3D modelling or even written representations. The aim of the concept phase to create a firm direction for the project development.