“An essential aspect of creativity is not being afraid to fail.”
Our first inspirational design blog was such a hit that we thought we’d share a few more.
What’s a quote that inspires you in your design process?
“An essential aspect of creativity is not being afraid to fail.”
Dr. Edwin Land
I aspire to implement this into my attitudes and feel more confident in my designs and my perceptions of them. Design is a journey, and it is important to understand that every design is good design with great determination and commitment.
Megan Jones
Student Designer
“The most dangerous phrase in language is ‘we’ve always done it this way.’”
Rear Admiral Grace Hopper
Many products, in competitive sectors, copy or duplicate each other and move them forward incrementally at best, this in my mind sums up most products and the fact just because someone else answers a design problem in one particular way does not mean that is the correct way and links nicely to Grace Hoppers quote.
Reinventing base concepts and breaking away from the norm allows new ways of thinking……. designers must always challenge themselves and good design is and never can be complete, technology, materials, environments, user interactions and perceptions constantly evolve and change, ultimately helping innovate old perceptions of the norm and help evolve old ideas, processes and thinking to new levels.
Troy Baker
New Product Director
“Innovation is the ability to see change as an opportunity – not a threat”
Steve Jobs
I love the simplicity of this statement. Human nature is to resist change; however, once you see past the initial problem that change causes you and do something about it then you can use it to your advantage. Nothing is as good or as bad as it first seems.
Mike Jones
Design Director
“Good Design is Obvious, Great Design is Transparent”
Joe Sparano
Good design is obvious, but great design is transparent because it functions in a way not initially evident to the user…it just works.
This instinctive interaction and understanding allows for the design to just ‘Be’….integrating beautifully with the user that we forget all the creative effort involved to bring the product to life.
Mike Kirke
Senior Designer
