Improving a Classic
Company: The Davies
The British love shopping. Buying new things we love – good!
The British also hate shopping. Trying to browse while also carrying three or four bags – bad!
Father and son team Peter and Matthew Davies approached Design Reality with an idea to solve the problem: a hands-free bag-holder to be worn over the shoulder.
What they needed was a design partner to turn a great idea into a tangible reality.
– Industrial Design
From Design to Reality
Working with the Design Reality team, the Davies were able to take their idea from rough concept to a manufacturable invention. Thanks to our flexible, client-centred process, we were able to rapidly assess and incorporate an extendable shoulder-strap that locks into place to make hands-free shopping a reality.
We were also able to provide advice and support during the moulding and tooling process, and produce prototypes to support the product sell-in.